The 19th China (hangzhou) international textile fabric and accessories fair was first held in 2000, and has grown rapidly with the rapid development of the global textile and clothing industry. Through its 17-year history, hangzhou textile fair has become a golden platform for domestic and overseas manufacturers to expand their sales and develop potential customers. At the same time, it is also known as the largest and most comprehensive exhibition in zhejiang province.
The previous situation
Exhibitors: the exhibition area of each exhibition has a total area of 36,000 square meters, with exhibitors from 17 countries and regions participating in the exhibition. Domestic exhibitors accounted for 71% and foreign exhibitors accounted for 29%. The booth is arranged in the categories of cotton, hemp, silk, wool, chemical fiber, functional fabric, knitting, auxiliary materials and so on. Successive success proved of the exhibition, and attended the fabrics show the enterprise is still eager for a long time, all kinds of new fabrics enterprises also have a growth trend, especially this year also added some new outstanding enterprises carry new promotion fabric fair, several characteristics of domestic industrial base is also present in the form of pavilion exhibitors.
Audience: "2017 hangzhou textile fair" for three consecutive days. A total of 38,978 (incomplete statistics) industry buyers were attracted to the site. Clothing manufacturers and import and export companies accounted for 73.38 %of the total.
1, The print media publicity, we will be in more than 40 professional media as well as the central level, where A newspaper, magazine publicity exhibition, the national print media propaganda network formed by zhejiang radiation.
2, Network promotion: on the basis of publicity and exhibition, we will cooperate with professional information provider, to browse the official website of the audience, industry information, and provide the most timely show exhibitors dynamic information. At the same time, we will optimize the search engine and keyword Settings so that visitors can search for information about the exhibition.
3, Huge database resources: through association and organization unit widely invite professional buyers database of textile, clothing, home textiles, luggage, shoes and hats, manufacturers and foreign trade import and export company executives, procurement director or designer to visit, procurement and other related industries and people.
4. Direct mail promotion: printing 500,000 invitations and exhibition information, and sending directly or sending them to tens of thousands of professional audiences in a variety of ways. In the immediate aftermath, the staff of the gbo exhibition professional call center team will have a one-to-one notice, invite and remind each professional audience to visit the exhibition.
5, SMS propaganda: we will be in front of the exhibition locking hundreds of thousands of textile and garment industry leading mobile phone number, by SMS invitations, remind potential audience to visit the exhibition, exhibition visibility and influence.